Big Red in the kitchen is a non-traditional food blog, offering recipes from a wide range of diets that incorporate healthy and intentional eating habits. For this project, I created a full branding from illustrated logos and icons to typeface, colors and web design.

Eimíle, mom and foodie, created this blog as a creative outlet. She wanted to share her favorite recipes without any small talks or ads. – straight to the point, no bullsh**. Big Red is a collection of recipes from a variety of diets that bring her joy and inspire her creativity.

Eimíle tends to refer to her cooking as realistic cooking. She believes it is important to use ingredients that you already have and to make the most of the food in your refrigerator. Realistic recipes mean realistic shopping lists.